Dominion Group is a collective name uniting five distinct businesses operating under the Dominion brand throughout the South Pacific.
Enlighten Designs were approached by Gary Callaghan, Executive Director of Dominion Group, who felt that their old brand identity was out-dated and they needed something more modern and professional with a "local" feel.
Enlighten Designs delivered a unified brand that could be employed for all Dominion companies. The logo was designed to be usable and suitable for a wide variety of formats and marketing materials. Visual identity guidelines were also developed to ensure that the Dominion Group identity was applied and promoted in a formalised, professional and uniform manner across all divisions of the organisation.
A full suite of content managed websites was also provided, supporting the new brand and empowering Dominion Group to easily manage their websites in-house.