Search Engine Marketing Overview

SEARCH. It's become one of the most effective online marketing tools available today.

53% of US senior-level marketing executives rated Search Engine Optimisation as "the most effective online marketing tactic for conversions into sales" while 48% nominated Paid Search, in a Forbes June 2009 Ad Effectiveness Survey.

It may seem obvious, but the key to success for any website is whether or not people visit it.

Attracting visitors to your website is all about visibility; establishing the awareness of your brand on the internet, notably on the most popular search engines such as Google, Yahoo! and MSN.

Our integrated Search Engine Marketing (SEM) services will ensure that you are using the most cost effective tactics to increase your targeted website traffic, conversion rate and ROI. Enlighten’s SEM services consist of search engine optimisation, search engine advertising and conversion optimisation as illustrated in the diagram below. 

Whether you focus on just search engine optimisation (SEO) or a blend of SEO and search engine advertising (ie: Google AdWords) from day one is something we decide together.

Whatever strategy you pursue, you can rest assured that with Enlighten Designs managing your SEM campaign – you will not only attract targeted visitors to your website but you will also get expert advice about how to convert visitors into customers.

Enlighten works to establish your online brand awareness and drive relevant visitor traffic and/or customers to your website. We understand that SEM is a complex process that requires significant effort and an analytical approach. By outsourcing your SEM campaign to Enlighten, you can save time and money while gaining expert advice in a marketing medium that has proven results.

How you can benefit:

• Increase the right traffic - People searching for exactly what you offer
• Massive market - search is second only to email in terms of internet activity
• Minimise cost of customer acquisition - One of the most cost-effective marketing channels
• Highly measurable - Web analytics tracks the effectiveness of your online spend constantly seeking to increase your conversion rate and return on investment with daily, hourly and ‘up to the minute’ monitoring.

 

 

The above chart shows how your website can use both search engine optimisation (un-paid search) and search engine advertising (paid search) to generate traffic over time. Typically, search engine advertising will dominate initially, but as the SEO process kick in, paid search can be scaled back in favour of the more sustainable, natural search traffic.