Search Engine Optimisation (SEO)

Search engine optimisation (SEO) services provided by Enlighten are there to help market your website more effectively to achieve better search engine positioning and rankings.

This can be done simply by improving your natural search results through re-organising and focusing your website content or by adherence to website development best practises and accepted SEO methodologies.

Starting with the development of specific search SEO goals Enlighten works with you to create an SEO plan tailored to your requirements, your competitive environment, and your budget.

SEO Process

Search Engine Optimisation (SEO) is the practice, strategy, and techniques of optimising the benefits that search engines can offer to your business. The SEO process involves developing and optimising your website’s code, content and structure to make your website easier for both search engines and your prospective customers to read. It is about establishing a strong online presence for  your brand from the start. Search engine SEO involves optimising your website so that it gains a better position in the organic or natural search engine results.

In other words, SEO helps your website position higher in the search engine results.

SEO can effectively be used to:

• Drive high volumes of traffic
• Generate highly pre-qualified sales leads
• Increase your conversion rate and return on investment
• Increase brand awareness
• Improve public relations
• Identify unmet customer demands

SEO report components

1. Website SEO Review - We review how your site is currently meeting the latest rules and algorithms of the major search engines, and to identify any barriers which may prevent search engines from accessing your site.

2. Keyword Review and Search - We use keyword search tools to establish effective keywords to be included within your website. Meanwhile we evaluate common and less common search keywords, misspelling keywords, as well as keywords used by well performing competitor sites. To identify the direction for future improvements to your website, we undertake a review of the current search engine rankings of your website vs. your competition upon your targeted keywords. Recommendations are then provided based on the insight gathered above and our knowledge of internet user behaviour.

3. SEO strategy recommendations that aim to:

A: Optimise your website codes, content and structure To enable search engines to index/include your web pages in their database more efficiently, we optimise your website codes and site content. For example, we use unique ‘mark-up’ (title and Meta tags) to indicate the content of your site; ensure your URLs are search engine friendly with relevant keywords included. We ensure that you use keywords liberally yet appropriately throughout each page, and you have unique and quality content on individual webpages.

B: Begin a search engine link building campaign For desirable rankings to be achieved, a good online reputation, PR (PageRank) is required. Higher PR can be obtained by increasing the number of relevant, quality incoming links to your website. To review the current quantity of inbound links to your website, a link popularity report is a great tool we use. We make  SEO recommendations such as submitting your website to credible and relevant online directories. We also suggest tactics used to monitor how your site is evaluated by Google or Yahoo, hence you become more proactive in identifying areas of improvement for continues improvement. 

4. Advanced Web Ranking Report

We check your website's ranking position regularly upon your targeted keywords on various search engines.  This enables you to track improvements after you apply the best  SEO practices on your website.  You can also monitor and evaluate your website ranking performances against your competitors. Therefore, you will be responsive to fluctuating  changes occurred in your industry.