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There are eight reasons UX is foundational to successful digital marketing campaigns – without good UX, customers will ignore brands.

This article presents eight use cases for machine learning in marketing to make more effective, efficient decisions.

For years, marketers were responsible for pushing a product out to customers, regardless of whether it met their needs. Design thinking stands in sharp contrast with that way of doing things: it’s about designing a product that meets customers’ needs. As a result, designers trained in this philosophy frequently clash with the marketing department, who still see part of their job as pushing products into the market.

How can you resolve that conflict, so your marketing team doesn’t lock horns with the designers? We’ll explore what mindsets need to shift for less conflict and better products.

AI in marketing makes marketers more efficient and effective by allowing them to personalise content at scale. 

Marketing automation tools help you deliver personalised content to customers at scale, which builds long-lasting relationships. 

We highlight eight marketing technology trends in 2021 designed help marketers improve their campaigns and reach more customers. 

Customers want channel-agnostic customer journeys - learn what they are and how to deliver them effectively and efficiently.

Discover how you can build a strong customer journey to help support your marketing strategy.

Discover the top 2021 marketing personalisation trends that will help you reach more customers in an authentic, trustworthy way. 

In this quick guide to B2B marketing segmentation, you’ll learn what it is, why it matters, and how to get the most out of it.