To say that martech is playing an ever-growing role in the modern marketing department would be untrue. Rather, martech is remaking the marketing department completely. Now, the modern marketing department can drive customer experience for better business results.
The modern marketing organisation is a combination of art and science – specifically, agency employees with creative backgrounds, who are using cutting-edge technologies to personalise messages and tell compelling stories. The traditional marketing organisation has evolved. What does this mean for marketers today?
Enlighten were proud to attend Sitecore’s SUGCON and Experience Day events in Sydney recently. While there, we were lucky enough to listen to Sitecore’s global Chief Marketing Officer Paige O’Neill keynote speech around the realities of building a digitally and data fuelled customer experience.
Want to read a couple of mind-blowing statistics? Over 2.5 quintillion bytes of data are created every single day, and by 2020, researchers estimate 1.7MB of information will be created every second for every person on earth. All of this information has to go somewhere, preferably someplace where it can be analysed easily.
That’s where the data warehouse comes in but not all data warehouses are created equally; you need to follow data architecture best practices to get the analytics that meet your business needs well.
Sitecore, an end-to-end content and commerce platform for marketing, has won praise from industry experts and customers for its versatility, its ability to collect real-time audience data, and its smart personalisation capability. Yet, Sitecore can get even better. How is that possible?
A Sitecore/Microsoft Dynamics integration boosts the capabilities of Sitecore and Microsoft Dynamics by maximising your data, helping you to understand your customers better and improve your marketing efforts.
Today’s marketing landscape is almost unrecognisable from that of two decades ago; there are so many more options. Now that the proverbial genie has been let out of the bottle, how is a marketing professional ever to keep up with it?
Enlighten Designs has been named a finalist in the 2018 Microsoft New Zealand Partner Awards for Transforming Products.
The company was recognised among a national field of innovative Microsoft partners that are addressing their customers’ needs and digital transformations through Microsoft technology.
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