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This article is the first of a four-part series which discusses best practices to achieve a 360° view of your customers for better personalisation.

Companies now have the power to offer their customers a personalised experience but not all grab the opportunity – and some simply don’t know how.

Raise your hand if this has ever happened to you. You receive a marketing message from a company with whom you’ve interacted before. Someone there should be aware of your preferences, your history – in short, what makes you, you. However, the marketing message is completely off; the company is offering you the wrong thing at the wrong time.

Today, shoppers want more. They demand personalised, targeted offers at the right time. Marketers can give it to them if they’re using the right tools. 

What tools are these? Here are three personalisation tools that enable you to improve your customer experience management efforts as well as make the customer experience better for your audience. 

In April, Microsoft released updates to Dynamics 365. Microsoft’s news should be of special interest to anyone who uses Sitecore’s CMS to ensure their content is consistent and up-to-date. 

Why should you update? This update provides access to new features which can help drive your business forward. 

What does your customer experience look like? Do your customers find it easy to do business with you, or are they frustrated with the way you do things? If the answer is the latter, what can you do about it?