What is it anyway?
Simply put, Data Journalism is journalism done with data. It describes the journalistic process of analysing and filtering large data sets for the purpose of creating an engaging news story.
51% of news organizations now have a dedicated full time data journalist on staff.
Enlighten Designs is a founding co-collaborate of Microsoft’s Data Journalism program, where beautiful data-driven stories are addressing consumer demands for transparency, access to information, and trust. We understand the need to engage audiences with unique and relevant stories.
The Microsoft Data Journalism Program provides a unique experience for press and influencers to access market-leading technology, custom engagements, on-demand content, training, and support. The goal of the program is to foster the use of Power BI in data-driven stories that enable readers to better explore and understand data in an engaging way.
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Examples of our work:
The Associated Press
takes data storytelling to the next level with power bi
The Associated Press (AP) collaborated with Microsoft to expand the way it shares data with member news organisations and customers. The AP data journalism team is piloting the use of Power BI to enable local and regional news outlets to more easily uncover and report the data-driven local stories most interesting to their audiences. For example, for the 2017 Virginia gubernatorial primary, the AP (in partnership with Enlighten Designs and Microsoft) used Power BI to create visualisations of election data and deliver real-time results.
The STEM Gender Gap
New research by Microsoft offers insights into how more girls can be encouraged and supported in pursuing STEM careers
Microsoft commissioned a survey from KRC Research and found that Girls are losing interest in STEM subjects as they get older. Enlighten Designs was approached to create an interactive user journey that explored the research findings and brought public attention to this shift. The resulting report was published as part of an article by TechTrends where it was embedded directly in the web page with Power BI publish to web.
Download our free webinar
As public access to technology has increased, consumer demand for transparent, easy-to-understand data has transformed the way stories are told. Join this worldwide webinar on Power BI, Microsoft’s data analytics and visualization tool.
Data journalism is a powerful communication tool that’s highly relevant not only to journalists, but also for brands to engage their audiences. Whether it’s used for press releases, social media, or internal communications, data visualization is the future of storytelling. In this webinar, you’ll learn how to create compelling, interactive visualizations for your brand story.
A few of our Data Storytelling Clients
