In the realm of digital marketing, you have a few seconds to grab someone’s attention. Storytelling is the best way to do that. Research shows that when humans are exposed to stories, the brain actually releases a cocktail of chemicals that makes us feel better. One of the best ways to tell a story in digital marketing is through data visualisation.
Microsoft recognizes the struggle of journalists everywhere to find accurate, compelling information for their stories. To that end, it has launched the Global Data Journalism Program and has teamed up with Enlighten Designs to help.
It’s never been a better time to be a marketer than today. Back in the days when print reigned supreme, a marketer had no way of knowing exactly how many people saw a given ad or what actions they took afterward. Thanks to modern technologies, you have a much deeper insight into how people are interacting with your marketing messages.
What does your customer experience look like? Do your customers find it easy to do business with you, or are they frustrated with the way you do things? If the answer is the latter, what can you do about it?
The answer is customer experience management. As with any new initiative in the enterprise, customer experience management requires a strategy. Three factors are crucial for customer experience management success: cutting-edge personalisation, streamlined purchasing convenience, and seamless ease of use.
Sitecore, an end-to-end content and commerce platform for marketing, has won praise from industry experts and customers for its versatility, its ability to collect real-time audience data, and its smart personalisation capability. Yet, Sitecore can get even better. How is that possible?
A Sitecore/Microsoft Dynamics integration boosts the capabilities of Sitecore and Microsoft Dynamics by maximising your data, helping you to understand your customers better and improve your marketing efforts.
Take a second to compare your marketing strategy from twenty years ago and from today. Today’s marketing landscape is almost unrecognisable from that of two decades ago; there are so many more options. Now that the proverbial genie has been let out of the bottle, how is a marketing professional ever to keep up with it?
Marketing professionals don’t have to struggle. Although there’s a digital marketing transformation afoot, there are also many tools and solutions to help them navigate the changing (and often choppy) tides. Take a look at what digital marketing transformation entails now, where it is headed, and how CMOs can craft a strategy to stay on the cutting edge of digital marketing as it continues to evolve.
Why would you consider modernising your data warehouse? You might argue that there are a number of reasons not to: it’s an investment of time, money, and effort. Besides, if it ain’t broke, why fix it?
There are actually several reasons to modernise your data warehouse.
You can realise cost savings.
You can get more out of your data.
Data security will be stronger.
Read on to learn real-world use cases for data warehouse modernisation.