User-Centred Design

User-Centred Design (UCD) is a human-first way of looking at products and services, including aspects of design, usability, and function. 

The real goal of UCD is to create solutions that are optimised for your users and ultimately provide business value for your organisation. 

By investing in UCD upfront you will save significantly down the line with:

  • Reduced support costs
  • Increased conversion rates and revenue
  • Increased efficiency
  • Increased engagement

Today users expect things to work for them with ease, no matter the time of day or the device they are using. By placing the user at the centre of the design process we aim to create an experience that is a delight to encounter in a noisy digital world.

Discovery

We approach User-Centred Design as a collaborative project and involve stakeholders and users from the very start of the process. Through a tailored discovery phase we seek to understand your current state – including aspects of branding, design, usability and function – we identify the core problems and uncover opportunities for improvement.

It is important consider the context of users interactions on a range of touchpoints, including your website or app, your products, your call centre, brick and mortar locations, even social media.

A good user experience is one that meets a particular user’s needs no matter the context of the interaction

TYPICAL ACTIVITIES

  • Expert Review
  • Discovery Workshops
  • Market Review
  • User Research
  • Personas
  • User Scenarios
  • User Journeys

Design

Just like with the research phase of any User-Centred Design project, consider users every step of the way working closely with them and business stakeholders to gain continuous feedback so we can design, test, and iterate before investing unnecessary time in development.

By embracing a continuous improvement mindset, we are able to test our ideas early and iterate quickly, minimising design and technical debt.

TYPICAL ACTIVITIES

  1. Information Architecture
  2. User-flows
  3. Wireframes
  4. Rapid Prototyping
  5. Usability Testing
  6. UI/Visual Design

Sounds good? Get in touch with us to find out more.

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