Blog

Marketing automation tools help you deliver personalised content to customers at scale, which builds long-lasting relationships. 

Enlighten Designs' CEO Damon Kelly sat down with us to share what he learned at the PAC, including what we can expect from Sitecore in the near future, trends in personalisation, and tips on how businesses can truly connect with customers to forge long-lasting relationships. 

The final article of a six-part series describes best practices for a cohesive multichannel marketing strategy.

Enlighten were proud to attend Sitecore’s SUGCON and Experience Day events in Sydney recently. While there, we were lucky enough to listen to Sitecore’s global Chief Marketing Officer Paige O’Neill keynote speech around the realities of building a digitally and data fuelled customer experience.

The fifth of six parts describes best practices for building a customer-focused business.

The fourth of six parts describes best practices for identifying your most valuable customers to enhance the customer experience.

This second of four parts describes best practices for personalisation so you can effectively nurture customers.

Companies now have the power to offer their customers a personalised experience but not all grab the opportunity – and some simply don’t know how.

It’s never been a better time to be a marketer than today. Back in the days when print reigned supreme, a marketer had no way of knowing exactly how many people saw a given ad or what actions they took afterward. Thanks to modern technologies, you have a much deeper insight into how people are interacting with your marketing messages.

Sitecore, an end-to-end content and commerce platform for marketing, has won praise from industry experts and customers for its versatility, its ability to collect real-time audience data, and its smart personalisation capability. Yet, Sitecore can get even better. How is that possible? 

A Sitecore/Microsoft Dynamics integration boosts the capabilities of Sitecore and Microsoft Dynamics by maximising your data, helping you to understand your customers better and improve your marketing efforts.