Blog

Marketing automation tools help you deliver personalised content to customers at scale, which builds long-lasting relationships. 

Enlighten Designs' CEO Damon Kelly sat down with us to share what he learned at the PAC, including what we can expect from Sitecore in the near future, trends in personalisation, and tips on how businesses can truly connect with customers to forge long-lasting relationships. 

The final article of a six-part series describes best practices for a cohesive multichannel marketing strategy.

Enlighten were proud to attend Sitecore’s SUGCON and Experience Day events in Sydney recently. While there, we were lucky enough to listen to Sitecore’s global Chief Marketing Officer Paige O’Neill keynote speech around the realities of building a digitally and data fuelled customer experience.

The fifth of six parts describes best practices for building a customer-focused business.

The fourth of six parts describes best practices for identifying your most valuable customers to enhance the customer experience.

This second of four parts describes best practices for personalisation so you can effectively nurture customers.

Want to read a couple of mind-blowing statistics? Over 2.5 quintillion bytes of data are created every single day, and by 2020, researchers estimate 1.7MB of information will be created every second for every person on earth. All of this information has to go somewhere, preferably someplace where it can be analysed easily. 

That’s where the data warehouse comes in but not all data warehouses are created equally; you need to follow data architecture best practices to get the analytics that meet your business needs well. 

Digital experience platforms have been making waves over the past few years but confusion about what they are and what they do still persists.

Companies now have the power to offer their customers a personalised experience but not all grab the opportunity – and some simply don’t know how.