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Power Farming Ltd


Power Farming focuses on making things easier for those on the land. They’ve grown from a one-man operation to the largest independently owned wholesale and retail tractor and machinery enterprise across Australasia. Their reputation as a market leader stems from remarkable transformations done to deliver best outcomes to customers. The latest is an e-commerce platform to improve customer experience and enhance their strong dealer network.

Power Farming’s vision for success was a one-stop online shop that could deliver exceptional customer experience and provide access to a wider range of parts and equipment, giving Power Farming a competitive advantage.

It was envisaged that integrating dealer networks into the proposed site would provide opportunities to build strong, long-standing relationships with first-time and existing online customers.

Power Farming also wanted to improve the B2B user experience with easy supplier on-boarding.

E-commerce was a dramatic shift in Power Farming’s strategic direction, so Enlighten’s use of an agile development methodology allowed for continuous adjustment to ensure we built the solution they needed. Complete transparency of the process at every stage and high levels of engagement meant the client always knew what was happening and how the project was progressing.

The result of using agile speaks for itself - a minimum viable product delivered by the end of the third sprint.

The final solution was developed on nopCommerce then integrated with Power Farming’s enterprise resource planning platform and hosted using Microsoft’s cloud hosting platform, Azure. Using nopCommerce gave powerful out of the box functionality, giving us time to develop customised areas to fulfill the vision. Integration with stock levels and warehouse processing allowed for automatic updates, delivering reliability and redundancy.

Combining agile principles with a clear vision has Power Farming reaping the benefits.

Since launch, the online store has delivered a very user-friendly experience to new and existing customers.

It's become a showcase of available products that benefits the dealer network and increased net new revenue without the additional cost of retail storage upfront. It's also attracted new suppliers to Power Farming.

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