User-Centred Design (UCD) is a human-first way of looking at products and services, including aspects of design, usability, and function.
The real goal of UCD is to create solutions that are optimised for your users and ultimately provide business value for your organisation.
By investing in UCD upfront you will save significantly down the line with:
- Reduced support costs
- Increased conversion rates and revenue
- Increased efficiency
- Increased engagement
Today users expect things to work for them with ease, no matter the time of day or the device they are using. By placing the user at the centre of the design process we aim to create an experience that is a delight to encounter in a noisy digital world.
We approach User-Centred Design as a collaborative project and involve stakeholders and users from the very start of the process. Through a tailored discovery phase we seek to understand your current state – including aspects of branding, design, usability and function – we identify the core problems and uncover opportunities for improvement.
We want to get to the core of what motivates your users, and how we can solve their pains.
- Expert Review
- Discovery Workshops
- Market Review
- User Research
- User Scenarios
- User Journeys
Just like with the research phase of any User-Centred Design project, we consider users every step of the way working closely with them and business stakeholders to gain continuous feedback so we can design, test, and iterate before investing time in development.
By embracing a continuous improvement mindset, we are able to test our ideas early and iterate quickly, minimising design and technical debt.
- Information Architecture
- Rapid Prototyping
- Usability Testing
- UI/Visual Design