What does the future of digital marketing hold? That was the question asked at Enlighten Design’s recent breakfast for CMOs. Representatives from Enlighten and Microsoft New Zealand shared their thoughts about how the marketing landscape is changing and what CMOs can do to keep a competitive edge.
Since the dawn of time, one thing has remained the same: the human brain is hardwired for stories. It’s how we communicate information. Think of the last conversation you had with someone, and focus on what that person shared with you and you with them. That’s right, you each had stories to share.
Since the day it was founded, Enlighten Designs’ mission has been to deliver exceptional client value. Our clients find value in delivering digitally transformative experiences to their customers that are personalised, scalable, and intelligent. How do we do it?
Microsoft announced Enlighten Designs winners of this award on October 17 in Auckland. This and our Transforming Products award are recognising the solutions managed, designed, built and implemented by our incredible team here at Enlighten.
The past decade alone marks an enormous evolution in marketing. That evolution is due, in large part, to technological developments. A significant development that continues to mature is artificial intelligence (AI).
Enlighten Designs' CEO Damon Kelly sat down with us to share what he learned at the Sitecore Partner Advisory Council (PAC) in Kyoto, Japan, including what we can expect from Sitecore in the near future, trends in personalisation, and tips on how businesses can truly connect with customers.
An innovative new programme Litter Intelligence launched in September to tackle New Zealand’s litter problem. Led by charity Sustainable Coastlines and supported by the Ministry for the Environment, Statistics New Zealand and the Department of Conservation, the programme enables passionate communities around the country to contribute to our first national beach litter database.
Enlighten were proud to attend Sitecore’s SUGCON and Experience Day events in Sydney recently. While there, we were lucky enough to listen to Sitecore’s global Chief Marketing Officer Paige O’Neill keynote speech around the realities of building a digitally and data fuelled customer experience.