Microsoft announced Enlighten Designs winners of this award on October 17 in Auckland. This and our Transforming Products award are recognising the solutions managed, designed, built and implemented by our incredible team here at Enlighten.
The past decade alone marks an enormous evolution in marketing. That evolution is due, in large part, to technological developments. A significant development that continues to mature is artificial intelligence (AI).
Enlighten Designs' CEO Damon Kelly sat down with us to share what he learned at the Sitecore Partner Advisory Council (PAC) in Kyoto, Japan, including what we can expect from Sitecore in the near future, trends in personalisation, and tips on how businesses can truly connect with customers.
An innovative new programme Litter Intelligence launched in September to tackle New Zealand’s litter problem. Led by charity Sustainable Coastlines and supported by the Ministry for the Environment, Statistics New Zealand and the Department of Conservation, the programme enables passionate communities around the country to contribute to our first national beach litter database.
Enlighten were proud to attend Sitecore’s SUGCON and Experience Day events in Sydney recently. While there, we were lucky enough to listen to Sitecore’s global Chief Marketing Officer Paige O’Neill keynote speech around the realities of building a digitally and data fuelled customer experience.
Raise your hand if this has ever happened to you. You receive a text from your favourite restaurant offering a special meal deal… the day after your visit. It’s so frustrating; that text would have been very useful last night.
Leveraging location-based personalisation strategies is an excellent way to reach your customers when they’re ready to buy. In the third part of our six-part series on improving the customer experience through personalisation, we’ll explore how to use location-based tactics effectively.