Blog

  • Why Context Matters for Personalisation

    Raise your hand if this has ever happened to you. You receive a marketing message from a company with whom you’ve interacted before. Someone there should be aware of your preferences, your history – in short, what makes you, you. However, the marketing message is completely off; the company is offering you the wrong thing at the wrong time.
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  • Hands gesturing at a laptop screen

  • Take Digital Marketing to the Next Level with Data Visualisation Techniques

    In the realm of digital marketing, you have a few seconds to grab someone’s attention. Storytelling is the best way to do that. Research shows that when humans are exposed to stories, the brain actually releases a cocktail of chemicals that makes us feel better. One of the best ways to tell a story in digital marketing is through data visualisation. 
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    Close up of a data visual being created
  • Expressive hands telling a story by an open laptop

  • Use Data Visualisation Tools to Facilitate Decision Analysis

    Data visualisation means so much more to the enterprise than pretty images. It allows you to make informed, strategic business decisions. However, that can only happen when you have the right tools. 

    Microsoft’s Power BI, a business analytics service, delivers insights so that you can make better choices for your firm. Here's how to use it to drive your company forward. 

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    Looking over the shoulder of a man working on a nice data visual

  • AI-Powered Analytics: A Look at Sitecore Cortex

    It’s never been a better time to be a marketer than today. Back in the days when print reigned supreme, a marketer had no way of knowing exactly how many people saw a given ad or what actions they took afterward. Thanks to modern technologies, you have a much deeper insight into how people are interacting with your marketing messages. 
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  • 3 Personalisation Tools That Can Improve Your Customer Experience

    Today, shoppers want more. They demand personalised, targeted offers at the right time. Marketers can give it to them if they’re using the right tools. 

    What tools are these? Here are three personalisation tools that enable you to improve your customer experience management efforts as well as make the customer experience better for your audience. 

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  • Maximise Your CMS with the April Release of Microsoft Dynamics 365

    In April, Microsoft released updates to Dynamics 365. Microsoft’s news should be of special interest to anyone who uses Sitecore’s CMS to ensure their content is consistent and up-to-date. 

    Why should you update? This update provides access to new features which can help drive your business forward. 

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    Microsoft Dynamics 365

  • Customer Experience Management Strategy: 3 Factors for Success

    What does your customer experience look like? Do your customers find it easy to do business with you, or are they frustrated with the way you do things? If the answer is the latter, what can you do about it? 

    The answer is customer experience management. As with any new initiative in the enterprise, customer experience management requires a strategy. Three factors are crucial for customer experience management success: cutting-edge personalisation, streamlined purchasing convenience, and seamless ease of use. 

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    Customer Experience Management Strategy

  • Top 3 Benefits of Sitecore and Microsoft Dynamics Integration

    Sitecore, an end-to-end content and commerce platform for marketing, has won praise from industry experts and customers for its versatility, its ability to collect real-time audience data, and its smart personalisation capability. Yet, Sitecore can get even better. How is that possible? 

    A Sitecore/Microsoft Dynamics integration boosts the capabilities of Sitecore and Microsoft Dynamics by maximising your data, helping you to understand your customers better and improve your marketing efforts. 

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    Benefits of Sitecore and Microsoft Dynamics Integration
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