Blog

  • How to Stay Ahead of the Digital Marketing Transformation Curve

    Take a second to compare your marketing strategy from twenty years ago and from today. Today’s marketing landscape is almost unrecognisable from that of two decades ago; there are so many more options. Now that the proverbial genie has been let out of the bottle, how is a marketing professional ever to keep up with it?

    Marketing professionals don’t have to struggle. Although there’s a digital marketing transformation afoot, there are also many tools and solutions to help them navigate the changing (and often choppy) tides. Take a look at what digital marketing transformation entails now, where it is headed, and how CMOs can craft a strategy to stay on the cutting edge of digital marketing as it continues to evolve.

  • Modernisation of the Data Warehouse: 3 Use Cases

    Why would you consider modernising your data warehouse? You might argue that there are a number of reasons not to: it’s an investment of time, money, and effort. Besides, if it ain’t broke, why fix it? 

    There are actually several reasons to modernise your data warehouse.

    • You can realise cost savings.
    • You can get more out of your data. 
    • Data security will be stronger. 

    Read on to learn real-world use cases for data warehouse modernisation.

  • European Elections bet on Power BI data visualisation with Enlighten Designs

    This October POLITICO Europe launched a globally leading Elections Hub to engage voters around the upcoming 2019 European Parliamentary elections. Seeking an innovative data visualisation solution, Politico teamed up with Microsoft's Modern Journalism program and Delivery Partner, Enlighten Designs, to create an engaging, data-driven experience for EU citizens.  

    POLITICO is digitally transforming their business and creating a data-driven culture. Part of that process involves building the capabilities of all employees, regardless of role and skillset, to tell data-driven stories.
  • Kiwi SI provider becomes Gold Sitecore partner

    Kiwi-owned creative technical agency, Enlighten Designs, is one of only a handful of partners to achieve the coveted Gold designation through the Sitecore Partner Program, a significant milestone that positions it for growth through Sitecore’s own international networks.

    Sitecore, a global leader in digital experience solutions, recognises Partners who support their mission “to deliver innovation that connects brands with their customers for life-long relationships”.

    Recently positioned for the ninth time as a Leader in the Gartner Magic Quadrant for Web Content Management, Sitecore is driving stakeholder engagement, targeted growth and amplified global visibility for selected software integrators, like Enlighten Designs. 

  • Enlighten Designs named Microsoft Co-Sell Ready Partner

    Enlighten Designs, a kiwi-owned and operated creative technical agency with a presence in both New Zealand and the US, today announced that it has earned Microsoft’s coveted Co-Sell Ready designation through the Microsoft One Commercial Partner Program.

    Enlighten now joins an exclusive group of global software integrators that Microsoft has selected for comprehensive sales and marketing support, and go-to market initiatives.

  • Digital collaboration transforms student engagement for Waikato Institute

    The Waikato Institute of Technology (Wintec), one of the largest polytechnic institutes in New Zealand, has transformed its online presence with Progress® Sitefinity®

    The award-winning web content management system enabled Wintec to improve student acquisition and retention of its more than 20,000 students spanning across 60 countries.

    Working with Progress partner, Enlighten Designs, the institute selected Progress Sitefinity as the platform for their new website.
  • Real-time visuals key to AP election coverage

    Enlighten Designs creates visualisations for broadcast TV in America

    Seattle, US, May 2018 - Half the world sees AP news coverage every day. An industry leader for over 170 years, the Associated Press (AP) is an independent, not-for-profit news cooperative that helps inform the world by generating 2,000 new stories every day. A core part of their business, the AP has counted the vote in U.S. elections since 1848.

  • Waikato company hosts global storytelling webinar for Microsoft

    Kiwi company Enlighten Designs leads in data journalism

    Locally founded Enlighten Designs celebrated their 19th birthday here in the Waikato, and what better way to celebrate than displaying thought leadership on a global scale for Microsoft?

    Data-driven storytelling has recently come to the forefront as a partial address to consumer concerns over perceived misinformation online, and this kiwi company is helping lead the charge.

  • Progress Innovation Tour - March 21 2018

    We’ll be at the Progress Innovation Tour on March 21 and we wanted to extend you and your team a complimentary invite. Spots are moving quickly, so register now if you’d like to join.

    Want to learn more about how experience platforms like Sitefinity can help you meet your strategic and operational goals? Come to hear stories of how other clients have leveraged Sitefinity to personalise their users’ experiences and automate processes, all with simple-to-use interfaces and ongoing support from Enlighten.

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