Want to read a couple of mind-blowing statistics? Over 2.5 quintillion bytes of data are created every single day, and by 2020, researchers estimate 1.7MB of information will be created every second for every person on earth. All of this information has to go somewhere, preferably someplace where it can be analysed easily.
That’s where the data warehouse comes in but not all data warehouses are created equally; you need to follow data architecture best practices to get the analytics that meet your business needs well.
Companies now have the power to offer their customers a personalised experience but not all grab the opportunity – and some simply don’t know how.
Sitecore’s recent Partner Advisory Council (PAC) in Kyoto, Japan (which Enlighten CEO Damon Kelly recently attended) offered unique insights into how any business can activate a personalised customer experience.
AI and predictive analytics have been in the news a lot lately – so much so that these concepts are now in danger of becoming empty buzzwords. In reality, businesses can actually enjoy a competitive advantage by using AI and predictive analytics to stand out in the crowd.
When you hear the term “data warehouse,” you most likely think of a centralised repository of information. For a long time, that’s all a data warehouse was. However, times are changing, and so are data warehouses.
Raise your hand if this has ever happened to you. You receive a marketing message from a company with whom you’ve interacted before. Someone there should be aware of your preferences, your history – in short, what makes you, you. However, the marketing message is completely off; the company is offering you the wrong thing at the wrong time.
What if you could see, hear, speak to, and understand your customers in ways that you couldn’t before? It might sound too good to be true, but this technology exists. Microsoft’s Cognitive Services allows you to do just that.
In the realm of digital marketing, you have a few seconds to grab someone’s attention. Storytelling is the best way to do that. Research shows that when humans are exposed to stories, the brain actually releases a cocktail of chemicals that makes us feel better. One of the best ways to tell a story in digital marketing is through data visualisation.