Blog

  • Data Warehouse Architecture Best Practices

    Want to read a couple of mind-blowing statistics? Over 2.5 quintillion bytes of data are created every single day, and by 2020, researchers estimate 1.7MB of information will be created every second for every person on earth. All of this information has to go somewhere, preferably someplace where it can be analysed easily. 

    That’s where the data warehouse comes in but not all data warehouses are created equally; you need to follow data architecture best practices to get the analytics that meet your business needs well. 

  • Digital Experience Platforms: Separating Fact from Fiction

    Digital experience platforms have been making waves over the past few years but confusion about what they are and what they do still persists.

    It's important for marketers to learn what a digital experience platform is, what it definitely is not, and which platform is worthy of your investment.;

  • Top Five Steps to Activate a Personalised Customer Experience

    Companies now have the power to offer their customers a personalised experience but not all grab the opportunity – and some simply don’t know how.

    Sitecore’s recent Partner Advisory Council (PAC) in Kyoto, Japan (which Enlighten CEO Damon Kelly recently attended) offered unique insights into how any business can activate a personalised customer experience.

  • Why Context Matters for Personalisation

    Raise your hand if this has ever happened to you. You receive a marketing message from a company with whom you’ve interacted before. Someone there should be aware of your preferences, your history – in short, what makes you, you. However, the marketing message is completely off; the company is offering you the wrong thing at the wrong time.
  • Take Digital Marketing to the Next Level with Data Visualisation Techniques

    In the realm of digital marketing, you have a few seconds to grab someone’s attention. Storytelling is the best way to do that. Research shows that when humans are exposed to stories, the brain actually releases a cocktail of chemicals that makes us feel better. One of the best ways to tell a story in digital marketing is through data visualisation. 
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