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This second of four parts describes best practices for personalisation so you can effectively nurture customers.

Welcoming our new General Manager of Delivery, Alan Grainer!

This article is the first of a four-part series which discusses best practices to achieve a 360° view of your customers for better personalisation.  

Want to read a couple of mind-blowing statistics? Over 2.5 quintillion bytes of data are created every single day, and by 2020, researchers estimate 1.7MB of information will be created every second for every person on earth. All of this information has to go somewhere, preferably someplace where it can be analysed easily. 

That’s where the data warehouse comes in but not all data warehouses are created equally; you need to follow data architecture best practices to get the analytics that meet your business needs well. 

Digital experience platforms have been making waves over the past few years but confusion about what they are and what they do still persists.

It's important for marketers to learn what a digital experience platform is, what it definitely is not, and which platform is worthy of your investment.;

Companies now have the power to offer their customers a personalised experience but not all grab the opportunity – and some simply don’t know how.

Sitecore’s recent Partner Advisory Council (PAC) in Kyoto, Japan (which Enlighten CEO Damon Kelly recently attended) offered unique insights into how any business can activate a personalised customer experience.