Blog

Marketing
Top 5 Martech Trends for 2020
10 February 2020
The five martech tools of which 2020 marketers should be aware, which focus heavily on CX and analytics.
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Marketing
Which Martech Tools Best Support Customer Experience Strategies
04 February 2020
Martech tools play an important role in shaping successful CX. Explore the best martech tools for your CX strategy.
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Marketing
5 Ways Martech Shapes Your Marketing Department Today
16 January 2020
To say that martech is playing an ever-growing role in the modern marketing department would be untrue. Rather, martech is remaking the marketing department completely. Now, the modern marketing department can drive customer experience for better business results.
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Marketing
Art and Science: A Look at the Modern Marketing Organisation
13 January 2020
The modern marketing organisation is a combination of art and science – specifically, agency employees with creative backgrounds, who are using cutting-edge technologies to personalise messages and tell compelling stories. The traditional marketing organisation has evolved. What does this mean for marketers today?
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Data and Analytics
Which Processes Can Be Automated in a Modern Data Estate?
10 January 2020
Part of what makes a modern data estate "modern" is its automated functionalities. Automation brings enormous benefits to organisations, including time and cost savings.

What tasks within a modern data estate can be automated? What other advantages can automation deliver? How can Microsoft Azure help you automate your modern data estate?
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Data and Analytics
Achieve Scalability with a Modern Data Estate
08 January 2020
Today, you need more data storage as well as greater amounts of analytical capabilities to keep up with all of the information you collect and assess. A modern data estate makes that a reality; one of its greatest strengths is its scalability.
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Data and Analytics
Data Warehouse Modernisation: What's Your Strategy?
06 January 2020
You’re probably familiar with the saying ‘failing to plan is planning to fail.’ This is definitely applicable to modernising your data warehouse. For this project to be successful, you need a carefully planned strategy.
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Understanding the Two Main Functions of the Modern Data Warehouse
06 December 2019
How can a modern data warehouse benefit your business? Here are some business cases for a modern data warehouse, along with information about the role Microsoft Azure plays.
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News
Enlighten Designs' CMO Breakfast: What Does the Future of Digital Marketing Hold?
27 November 2019
What does the future of digital marketing hold? That was the question asked at Enlighten Design’s recent breakfast for CMOs. Representatives from Enlighten and Microsoft New Zealand shared their thoughts about how the marketing landscape is changing and what CMOs can do to keep a competitive edge.
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Data Visualisation
Why "Tell Me a Story" Should Be a Digital Marketer's Mantra
20 November 2019
Since the dawn of time, one thing has remained the same: the human brain is hardwired for stories. It’s how we communicate information. Think of the last conversation you had with someone, and focus on what that person shared with you and you with them. That’s right, you each had stories to share.
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