Blog

Marketing
Why Great Marketing Requires Hindsight, Insight, and Foresight
17 September 2020
There are three prongs to a successful marketing campaign: historical analytics, current marketing analytics, and predictive analytics.
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Marketing
Quick Guide to B2B Marketing Segmentation
15 September 2020
In this quick guide to B2B marketing segmentation, you’ll learn what it is, why it matters, and how to get the most out of it.
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AI and Machine Learning
The Future of Tech: An insight from the CEO
09 September 2020
Read all about 'The Future of Tech' from the perspective on Enlighten Designs CEO, Damon Kelly, as he dives into what's driving change and his predictions for the industry over the next decade.
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Marketing
How to Plan Your Personalisation Journey
04 September 2020
A personalisation journey is about receiving highly relevant content every step of the journey – learn how to plan one for your customers.
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Marketing
Personalisation Is as Easy as PIE
31 August 2020
Personalisation doesn’t have to be difficult – the three principles of potential, importance, and ease make it simple and effective.
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News
Enlighten Designs joins forces with Australia's leading digital provider, ARQ Group
26 August 2020
It’s official! 2020 Microsoft Country Partner of Year winner Enlighten Designs and Australia’s multi-award winning ARQ Group have signed on the dotted line, joining forces to expand Trans-Tasman reach for both companies.
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Marketing
How to Build a Better Marketing Data Model
11 August 2020
Want to improve your marketing data model for better business outcomes? Learn about choosing the right data sources.
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Marketing
Personalisation vs. Context Marketing: What's the Difference?
23 July 2020
Learn more about how personalisation and context marketing are different and similar, and why you need both to reach customers.
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NewsModern Workplace
SharePoint 2010 workflows to retire - are you ready for it?
21 July 2020
With the continued investment in Power Automate as the universal solution to workflow, Microsoft is retiring SharePoint 2010 workflows.
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Marketing
8 Examples of Context Marketing Done Right
16 July 2020
These eight examples of successful context marketing show you how to deliver the right message at the right time to the right customer.
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