Content Audit
Once we have established goals for each service, developed personas and mapped our customer journeys, we can match content to its optimal place in the overall experience.
LEARN MORE
To do this, a content inventory needs to be created which will:
- Rank content against: relevancy, brand compliance, SEO.
- Categorise as: dynamic, static or application, type (image, video) and function.
- Assign content to a service owner.
We use the inventory to identify content gaps based on personas and journey maps, and match content to the appropriate location, channel and management process.
The purpose of a content audit is to:
- Create a content inventory
- Isolate key personas and needs
- Identify critical gaps
- Enable consistent channel management matched to content type
- Consolidate duplicate content
- Remove unnecessary content
- Ensure brand compliance
- Create content governance guidelines
- Lead nurture through content
- Create a rich site content experience
- Create a successful content lead customer journey