It is our belief that Information Architecture (IA) sets the foundation for any great application and digital experience, and our objective is to ensure IA means our clients' users can easily complete tasks in line with the overarching goals of the solution.
We pride ourselves on our ability to establish IA that takes visitors on a journey through the application, making it highly intuitive. This is based on research completed upfront, before development of the solution even begins. Using the right semantic language familiar to our clients and audience in a consistent manner, we build well thought-out sitemaps, and measure visitor movement. IA is one of the core competencies that Enlighten Designs offers.