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The Tech Frontier

Exploring Innovations and Ideas

  1. Enlighten Designs' CMO Breakfast: What Does the Future of Digital Marketing Hold?

    What does the future of digital marketing hold? That was the question asked at Enlighten Design’s recent breakfast for CMOs. Representatives from Enlighten and Microsoft New Zealand shared their thoughts about how the marketing landscape is changing and what CMOs can do to keep a competitive edge.

  2. Why "Tell Me a Story" Should Be a Digital Marketer's Mantra

    Since the dawn of time, one thing has remained the same: the human brain is hardwired for stories. It’s how we communicate information. Think of the last conversation you had with someone, and focus on what that person shared with you and you with them. That’s right, you each had stories to share.

  3. Enlighten Designs Wins Microsoft Partner Cloud for Good Award

    Enlighten Designs announced winners of the 2019 Microsoft NZ Partner Cloud for Good Award for Ground-Breaking Environmental Project

  4. The team at Enlighten celebrating round a table at the Microsoft NZ Partner Awards in 2019

    Enlighten Designs Wins Microsoft Partner Transforming Product Award

    Since the day it was founded, Enlighten Designs’ mission has been to deliver exceptional client value. Our clients find value in delivering digitally transformative experiences to their customers that are personalised, scalable, and intelligent. How do we do it?

  5. Modernise Your Marketing with Emerging Tech

    The past decade alone marks an enormous evolution in marketing. That evolution is due, in large part, to technological developments. A significant development that continues to mature is artificial intelligence (AI).

  6. Elevating the Customer Experience: A Chat with Damon Kelly

    Enlighten Designs' CEO Damon Kelly sat down with us to share what he learned at the PAC, including what we can expect from Sitecore in the near future, trends in personalisation, and tips on how businesses can truly connect with customers to forge long-lasting relationships.

  7. Sustainable Coastlines Launches Litter Intelligence: A Programme to Solve Our Litter Problem

    An innovative new programme Litter Intelligence launched in September to tackle New Zealand’s litter problem. Led by charity Sustainable Coastlines and supported by the Ministry for the Environment, Statistics New Zealand and the Department of Conservation, the programme enables passionate communities around the country to contribute to our first national beach litter database. The data collected provide powerful insights into the problem; aiming to inspire action and empower decision-making for a litter-free Aotearoa.

  8. Personalisation Best Practices Part Six: Achieve Multichannel Cohesion

    The final article of a six-part series describes best practices for a cohesive multichannel marketing strategy.

  9. Five Tough Truths to Making Modern Experience-led Marketing Work

    Enlighten were proud to attend Sitecore’s SUGCON and Experience Day events in Sydney recently. While there, we were lucky enough to listen to Sitecore’s global Chief Marketing Officer Paige O’Neill keynote speech around the realities of building a digitally and data fuelled customer experience.

  10. Personalisation Best Practices Part Five: Provide Customer-Focused Business Results

    The fifth of six parts describes best practices for building a customer-focused business.

  11. Personalisation Best Practices Part Four: Identify Your Most Valuable Customers

    The fourth of six parts describes best practices for identifying your most valuable customers to enhance the customer experience.

  12. Personalisation Best Practices Part Three: Leverage Location-Based Strategies

    Leveraging location-based personalisation strategies is an excellent way to reach your customers when they’re ready to buy. In the third part of our six-part series on improving the customer experience through personalisation, we’ll explore how to use location-based tactics effectively.

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