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The Tech Frontier

Exploring Innovations and Ideas

  1. Build Better Relationships with Marketing Automation Tools

    Marketing automation tools help you deliver personalised content to customers at scale, which builds long-lasting relationships.

  2. Elevating the Customer Experience: A Chat with Damon Kelly

    Enlighten Designs' CEO Damon Kelly sat down with us to share what he learned at the PAC, including what we can expect from Sitecore in the near future, trends in personalisation, and tips on how businesses can truly connect with customers to forge long-lasting relationships.

  3. Personalisation Best Practices Part Six: Achieve Multichannel Cohesion

    The final article of a six-part series describes best practices for a cohesive multichannel marketing strategy.

  4. Five Tough Truths to Making Modern Experience-led Marketing Work

    Enlighten were proud to attend Sitecore’s SUGCON and Experience Day events in Sydney recently. While there, we were lucky enough to listen to Sitecore’s global Chief Marketing Officer Paige O’Neill keynote speech around the realities of building a digitally and data fuelled customer experience.

  5. Personalisation Best Practices Part Five: Provide Customer-Focused Business Results

    The fifth of six parts describes best practices for building a customer-focused business.

  6. Personalisation Best Practices Part Four: Identify Your Most Valuable Customers

    The fourth of six parts describes best practices for identifying your most valuable customers to enhance the customer experience.

  7. Personalisation Best Practices Part Two: Nurture Your Users Effectively

    This second of four parts describes best practices for personalisation so you can effectively nurture customers.

  8. Top Five Steps to Activate a Personalised Customer Experience

    Companies now have the power to offer their customers a personalised experience but not all grab the opportunity – and some simply don’t know how.

  9. AI-Powered Analytics: A Look at Sitecore Cortex

    It’s never been a better time to be a marketer than today. Back in the days when print reigned supreme, a marketer had no way of knowing exactly how many people saw a given ad or what actions they took afterward. Thanks to modern technologies, you have a much deeper insight into how people are interacting with your marketing messages.

  10. Top 3 Benefits of Sitecore and Microsoft Dynamics Integration

    Sitecore, an end-to-end content and commerce platform for marketing, has won praise from industry experts and customers for its versatility, its ability to collect real-time audience data, and its smart personalisation capability. Yet, Sitecore can get even better. How is that possible?  A Sitecore/Microsoft Dynamics integration boosts the capabilities of Sitecore and Microsoft Dynamics by maximising your data, helping you to understand your customers better and improve your marketing efforts.

  11. How to Stay Ahead of the Digital Marketing Transformation Curve

    Today’s marketing landscape is almost unrecognisable from that of two decades ago; there are so many more options. Now that the proverbial genie has been let out of the bottle, how is a marketing professional ever to keep up with it?

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