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The Tech Frontier

Exploring Innovations and Ideas

  1. a woman looking at a laptop

    8 Reasons UX is Foundational to Successful Digital Marketing

    There are eight reasons UX is foundational to successful digital marketing campaigns – without good UX, customers will ignore brands.

  2. design and marketing team working on a project

    Merging Design Thinking with Marketing

    Learn how aligning design thinking with marketing resolves push-versus-pull tensions, shifting mindsets for smoother collaboration and better products.

  3. AI Marketing at Enlighten

    Beginners Guide to AI in Marketing

    AI in marketing makes marketers more efficient and effective by allowing them to personalise content at scale.

  4. marketers meeting in the baordroom

    Build Better Relationships with Marketing Automation Tools

    Marketing automation tools help you deliver personalised content to customers at scale, which builds long-lasting relationships.

  5. a woman using a laptop for customer journey strategy

    Customer Journey Tip: Be Channel-agnostic to Engage Anywhere

    Customers want channel-agnostic customer journeys - learn what they are and how to deliver them effectively and efficiently.

  6. a man sitting at a bar with a phone in his hand

    Can You Clearly See Your Customer's Journey?

    Discover how you can build a strong customer journey to help support your marketing strategy.

  7. A Quick guide to Business-to-Business marketing

    Quick Guide to B2B Marketing Segmentation

    In this quick guide to B2B marketing segmentation, you’ll learn what it is, why it matters, and how to get the most out of it.

  8. How to plan a successful marketing campaign

    How to Plan Your Personalisation Journey

    A personalisation journey is about receiving highly relevant content every step of the journey – learn how to plan one for your customers.

  9. Man on phone and laptop using marketing personalisation

    Personalisation Is as Easy as PIE

    Personalisation doesn’t have to be difficult – the three principles of potential, importance, and ease make it simple and effective.

  10. a person holding a tablet

    Personalisation vs. Context Marketing: What's the Difference?

    Learn more about how personalisation and context marketing are different and similar, and why you need both to reach customers.

  11. Context Marketing is effective when done right.

    8 examples of context marketing done right

    These eight examples of successful context marketing show you how to deliver the right message at the right time to the right customer.

  12. Building your context marketing strategy with Enlighten

    How to Build Your Context Marketing Strategy

    Learn about how to create an effective context marketing strategy, from the first steps to full implementation.

a group of people sitting at a table with laptops

Elevating Excellence: Our Microsoft Partnership!

Our ongoing collaboration with Microsoft brings you the best in innovation and technology.

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