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The Tech Frontier

Exploring Innovations and Ideas

  1. Beginners Guide to AI in Marketing

    AI in marketing makes marketers more efficient and effective by allowing them to personalise content at scale.

  2. Customer Journey Tip: Be Channel-agnostic to Engage Anywhere

    Customers want channel-agnostic customer journeys - learn what they are and how to deliver them effectively and efficiently.

  3. Enlighten can help to build stronger customer relationships with marketing automation.

    Build Stronger Customer Relationships With Marketing Automation

    Marketing automation helps build stronger customer relationships by delivering relevant marketing messages at scale.

  4. Personalisation Best Practices Part Six: Achieve Multichannel Cohesion

    The final article of a six-part series describes best practices for a cohesive multichannel marketing strategy.

  5. Personalisation Best Practices Part Five: Provide Customer-Focused Business Results

    The fifth of six parts describes best practices for building a customer-focused business.

  6. Personalisation Best Practices Part Four: Identify Your Most Valuable Customers

    The fourth of six parts describes best practices for identifying your most valuable customers to enhance the customer experience.

  7. Personalisation Best Practices Part Three: Leverage Location-Based Strategies

    Leveraging location-based personalisation strategies is an excellent way to reach your customers when they’re ready to buy. In the third part of our six-part series on improving the customer experience through personalisation, we’ll explore how to use location-based tactics effectively.

  8. Personalisation Best Practices Part Two: Nurture Your Users Effectively

    This second of four parts describes best practices for personalisation so you can effectively nurture customers.

  9. Personalisation Best Practices Part One: Achieve a 360-Degree Customer View

    This article is the first of a four-part series which discusses best practices to achieve a 360° view of your customers for better personalisation.

  10. Top Five Steps to Activate a Personalised Customer Experience

    Companies now have the power to offer their customers a personalised experience but not all grab the opportunity – and some simply don’t know how.

  11. Why Context Matters for Personalisation

    Raise your hand if this has ever happened to you. You receive a marketing message from a company with whom you’ve interacted before. Someone there should be aware of your preferences, your history – in short, what makes you, you. However, the marketing message is completely off; the company is offering you the wrong thing at the wrong time.

  12. Three people seated, pointing at the screen of an open laptop, collaborating on something displayed

    3 Personalisation Tools That Can Improve Your Customer Experience

    Today, shoppers want more. They demand personalised, targeted offers at the right time. Marketers can give it to them if they’re using the right tools.  What tools are these? Here are three personalisation tools that enable you to improve your customer experience management efforts as well as make the customer experience better for your audience.

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