The Tech Frontier

Exploring Innovations and Ideas

  1. AI Marketing at Enlighten

    Beginners Guide to AI in Marketing

    AI in marketing makes marketers more efficient and effective by allowing them to personalise content at scale.

  2. a woman using a laptop for customer journey strategy

    Customer Journey Tip: Be Channel-agnostic to Engage Anywhere

    Customers want channel-agnostic customer journeys - learn what they are and how to deliver them effectively and efficiently.

  3. Personalisation Strategies

    The Comprehensive Guide to Personalisation Best Practices

    Personalisation helps you show customers that you understand their situation and care enough to provide relevant and timely information, this builds trust that translates into loyalty and revenue.

  4. a man and woman working on context driven personalisation

    The Complete Guide to Context-Driven Personalisation

    This is your complete guide to context-driven personalisation. Knowing the context is the most important component in personalising a customer’s experience and overall relationship with a business.

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