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Raise your hand if this has ever happened to you. You receive a marketing message from a company with whom you’ve interacted before. Someone there should be aware of your preferences, your history – in short, what makes you, you. However, the marketing message is completely off; the company is offering you the wrong thing at the wrong time.

What if you could see, hear, speak to, and understand your customers in ways that you couldn’t before? It might sound too good to be true, but this technology exists. Microsoft’s Cognitive Services allows you to do just that.

What are Microsoft Cognitive Services, and what are some common use cases for this cutting-edge technology?

In the realm of digital marketing, you have a few seconds to grab someone’s attention. Storytelling is the best way to do that. Research shows that when humans are exposed to stories, the brain actually releases a cocktail of chemicals that makes us feel better. One of the best ways to tell a story in digital marketing is through data visualisation. 

Microsoft recognizes the struggle of journalists everywhere to find accurate, compelling information for their stories. To that end, it has launched the Global Data Journalism Program and has teamed up with Enlighten Designs to help.

Data visualisation means so much more to the enterprise than pretty images. It allows you to make informed, strategic business decisions. However, that can only happen when you have the right tools. 

Microsoft’s Power BI, a business analytics service, delivers insights so that you can make better choices for your firm. Here's how to use it to drive your company forward. 

It’s never been a better time to be a marketer than today. Back in the days when print reigned supreme, a marketer had no way of knowing exactly how many people saw a given ad or what actions they took afterward. Thanks to modern technologies, you have a much deeper insight into how people are interacting with your marketing messages.

Today, shoppers want more. They demand personalised, targeted offers at the right time. Marketers can give it to them if they’re using the right tools. 

What tools are these? Here are three personalisation tools that enable you to improve your customer experience management efforts as well as make the customer experience better for your audience. 

What does your customer experience look like? Do your customers find it easy to do business with you, or are they frustrated with the way you do things? If the answer is the latter, what can you do about it? 

Sitecore, an end-to-end content and commerce platform for marketing, has won praise from industry experts and customers for its versatility, its ability to collect real-time audience data, and its smart personalisation capability. Yet, Sitecore can get even better. How is that possible? 

A Sitecore/Microsoft Dynamics integration boosts the capabilities of Sitecore and Microsoft Dynamics by maximising your data, helping you to understand your customers better and improve your marketing efforts. 

Today’s marketing landscape is almost unrecognisable from that of two decades ago; there are so many more options. Now that the proverbial genie has been let out of the bottle, how is a marketing professional ever to keep up with it?