Get in touch

The Tech Frontier

Exploring Innovations and Ideas

  1. a man in a suit

    Elevating the Customer Experience: A Chat with Damon Kelly

    Enlighten Designs' CEO Damon Kelly sat down with us to share what he learned at the PAC, including what we can expect from Sitecore in the near future, trends in personalisation, and tips on how businesses can truly connect with customers to forge long-lasting relationships.

  2. a tablet on a table

    Sustainable Coastlines Launches Litter Intelligence: A Programme to Solve Our Litter Problem

    An innovative new programme Litter Intelligence launched in September to tackle New Zealand’s litter problem. Led by charity Sustainable Coastlines and supported by the Ministry for the Environment, Statistics New Zealand and the Department of Conservation, the programme enables passionate communities around the country to contribute to our first national beach litter database. The data collected provide powerful insights into the problem; aiming to inspire action and empower decision-making for a litter-free Aotearoa.

  3. Personalisation Strategies

    The Comprehensive Guide to Personalisation Best Practices

    Personalisation helps you show customers that you understand their situation and care enough to provide relevant and timely information, this builds trust that translates into loyalty and revenue.

  4. a large screen with a picture of a city and a crowd of people

    Five Tough Truths to Making Modern Experience-led Marketing Work

    Enlighten were proud to attend Sitecore’s SUGCON and Experience Day events in Sydney recently. While there, we were lucky enough to listen to Sitecore’s global Chief Marketing Officer Paige O’Neill keynote speech around the realities of building a digitally and data fuelled customer experience.

  5. Analytics dashboard with several tiles showing line graphs and metrics like CTR and Quality Score

    How to Upgrade Your Business with Data Warehouse Modernisation

    Modernise your data warehouse to unify silos, boost performance, scale effortlessly, cut costs, and enhance security so your team focuses on insights.

  6. a man and woman looking at a laptop

    The Complete Guide to Context-Driven Personalisation

    This is your complete guide to context-driven personalisation. Knowing the context is the most important component in personalising a customer’s experience and overall relationship with a business.

  7. a person pointing at a laptop

    Top 3 Use Cases for Microsoft Cognitive Services for Your Business

    What if you could see, hear, speak to, and understand your customers in ways that you couldn’t before? It might sound too good to be true, but this technology exists. Microsoft’s Cognitive Services allows you to do just that. What are Microsoft Cognitive Services, and what are some common use cases for this cutting-edge technology?

  8. a person using a laptop

    Take Digital Marketing to the Next Level with Data Visualisation Techniques

    In the realm of digital marketing, you have a few seconds to grab someone’s attention. Storytelling is the best way to do that. Research shows that when humans are exposed to stories, the brain actually releases a cocktail of chemicals that makes us feel better. One of the best ways to tell a story in digital marketing is through data visualisation.

  9. a group of people sitting at a table with a laptop

    Exploring Data Journalism with Microsoft Power BI

    Microsoft recognizes the struggle of journalists everywhere to find accurate, compelling information for their stories. To that end, it has launched the Global Data Journalism Program and has teamed up with Enlighten Designs to help.

  10. a person using a laptop

    Use Data Visualisation Tools to Facilitate Decision Analysis

    Data visualisation means so much more to the enterprise than pretty images. It allows you to make informed, strategic business decisions. However, that can only happen when you have the right tools.  Microsoft’s Power BI, a business analytics service, delivers insights so that you can make better choices for your firm. Here's how to use it to drive your company forward.

  11. a close up of a person wearing glasses

    AI-Powered Analytics: A Look at Sitecore Cortex

    It’s never been a better time to be a marketer than today. Back in the days when print reigned supreme, a marketer had no way of knowing exactly how many people saw a given ad or what actions they took afterward. Thanks to modern technologies, you have a much deeper insight into how people are interacting with your marketing messages.

  12. Three people seated, pointing at the screen of an open laptop, collaborating on something displayed

    3 Personalisation Tools That Can Improve Your Customer Experience

    Today, shoppers want more. They demand personalised, targeted offers at the right time. Marketers can give it to them if they’re using the right tools.  What tools are these? Here are three personalisation tools that enable you to improve your customer experience management efforts as well as make the customer experience better for your audience.

a group of people sitting at a table with laptops

Elevating Excellence: Our Microsoft Partnership!

Our ongoing collaboration with Microsoft brings you the best in innovation and technology.

Tell us about your project

Got a question, need support, or ready to explore possibilities? We're here to help. Fill out the form and our team will reach out within 1-2 business days.