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The Tech Frontier

Exploring Innovations and Ideas

  1. How to plan a successful marketing campaign

    How to Plan Your Personalisation Journey

    A personalisation journey is about receiving highly relevant content every step of the journey – learn how to plan one for your customers.

  2. Personalisation is key for marketing content.

    Personalisation Is as Easy as PIE

    Personalisation doesn’t have to be difficult – the three principles of potential, importance, and ease make it simple and effective.

  3. ARQ and Enlighten Designs announce partnership

    Enlighten Designs joins forces with Australia's leading digital provider, ARQ Group

    It’s official! 2020 Microsoft Country Partner of Year winner Enlighten Designs and Australia’s multi-award winning ARQ Group have signed on the dotted line, joining forces to expand Trans-Tasman reach for both companies.

  4. a person holding a tablet

    Personalisation vs. Context Marketing: What's the Difference?

    Learn more about how personalisation and context marketing are different and similar, and why you need both to reach customers.

  5. Context Marketing is effective when done right.

    8 examples of context marketing done right

    These eight examples of successful context marketing show you how to deliver the right message at the right time to the right customer.

  6. Building your context marketing strategy with Enlighten

    How to Build Your Context Marketing Strategy

    Learn about how to create an effective context marketing strategy, from the first steps to full implementation.

  7. a woman pointing at a whiteboard

    Context Marketing: What It Is and Why It Matters

    Learn about what context marketing is, why it matters, and how it can improve the customer experience and CX management.

  8. Good customer experience builds deeper connections and understanding with customers.

    The Dynamic Duo of CX

    Hyper-personalisation and contextualisation are the dynamic duo of both customer experience as well as CX management.

  9. a person holding a phone

    8 Ways AI Is Used to Enhance Customer Experience Today

    AI can boost customer experience and CX management in eight ways. Read on to learn how it automates vital functions.

  10. Microsoft Payment Solutions with Enlighten makes getting your project running easy.

    Get the IT you need now with Microsoft Payment Solutions

    Get the technology you need with the budget you have.

  11. a group of people sitting at a table using a laptop

    How You Can Use Modern Marketing Technology For the Better

    Modern marketing technology is a set of tools that will keep every marketer on their toes, and at the same time, change the way they communicate with customers for the better.

  12. Learn how you can optimise your website for voice searching with Enlighten Designs.

    How to Optimise Your Website for Voice Search

    Voice search is a top web development trend for 2020. Optimise your site for voice search with these tips.

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