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The Tech Frontier

Exploring Innovations and Ideas

  1. a group of people sitting at a table looking at a cloud

    Understanding the Two Main Functions of the Modern Data Warehouse

    How can a modern data warehouse benefit your business? Here are some business cases for a modern data warehouse, along with information about the role Microsoft Azure plays.

  2. a person typing on a laptop

    The Future of Digital Marketing: What CMOs Need to Know Now

    Lead the shift: Harness AI personalisation, predictive insights, and data storytelling with Power BI to deepen loyalty, scale impact, and drive revenue.

  3. data displayed on a laptop

    Your Guide to Effective Data Storytelling in Marketing

    One of the best ways to tell a story is through data storytelling. Through tools such as Microsoft’s Power BI you can deliver insights to help your organisation make better decisions.

  4. a man sitting at a desk with a laptop and papers

    Modernise Your Marketing with AI

    The past decade alone marks an enormous evolution in marketing. That evolution is due, in large part, to technological developments. A significant development that continues to mature is artificial intelligence (AI).

  5. a man in a suit

    Elevating the Customer Experience: A Chat with Damon Kelly

    Enlighten Designs' CEO Damon Kelly sat down with us to share what he learned at the PAC, including what we can expect from Sitecore in the near future, trends in personalisation, and tips on how businesses can truly connect with customers to forge long-lasting relationships.

  6. a tablet on a table

    Sustainable Coastlines Launches Litter Intelligence: A Programme to Solve Our Litter Problem

    An innovative new programme Litter Intelligence launched in September to tackle New Zealand’s litter problem. Led by charity Sustainable Coastlines and supported by the Ministry for the Environment, Statistics New Zealand and the Department of Conservation, the programme enables passionate communities around the country to contribute to our first national beach litter database. The data collected provide powerful insights into the problem; aiming to inspire action and empower decision-making for a litter-free Aotearoa.

  7. Personalisation Strategies

    The Comprehensive Guide to Personalisation Best Practices

    Personalisation helps you show customers that you understand their situation and care enough to provide relevant and timely information, this builds trust that translates into loyalty and revenue.

  8. marketing team

    How to Get Ahead in Digital Marketing Transformation

    Modern marketing is shifting fast. Explore five tough truths and practical fixes, from data and content to AI and alignment, to build a customer-centric engine.

  9. Analytics dashboard with several tiles showing line graphs and metrics like CTR and Quality Score

    How to Upgrade Your Business with Data Warehouse Modernisation

    Modernise your data warehouse to unify silos, boost performance, scale effortlessly, cut costs, and enhance security so your team focuses on insights.

  10. a man and woman working on context driven personalisation

    The Complete Guide to Context-Driven Personalisation

    This is your complete guide to context-driven personalisation. Knowing the context is the most important component in personalising a customer’s experience and overall relationship with a business.

  11. a person using a laptop

    Exploring Data Journalism with Microsoft Power BI

    Microsoft recognises the struggle of journalists everywhere to find accurate, compelling information for their stories. To that end, it has launched the Global Data Journalism Program and has teamed up with Enlighten Designs to help.

  12. people providing great customer experience

    The Secret to a Better CX Management Strategy

    What does your customer experience look like? Do your customers find it easy to do business with you, or are they frustrated with the way you do things? If the answer is the latter, what can you do about it?

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Elevating Excellence: Our Microsoft Partnership!

Our ongoing collaboration with Microsoft brings you the best in innovation and technology.

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