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The Tech Frontier

Exploring Innovations and Ideas

  1. Do and don'ts of Cloud Data Architecture

    The Dos and Don'ts of Cloud Data Architecture

    When it comes to cloud data architecture and data warehouses, there are some best practices to follow to achieve the best results.

  2. Handling Hybrid Cloud Architecture for Data Warehouses

    How to Handle Hybrid Architectures for Your Data Warehouse

    Hybrid architectures in data warehouses can create complexity for IT professionals, but Azure can help you solve those problems.

  3. Presenting the dos and don'ts for effective data visuals

    Dos and Don'ts of Data Visualisation

    Working on a data visualisation? Check out these dos and don’ts for stunning, informative, visuals.

  4. Highlighting the differences between Data Visualisation and Storytelling

    What's the Difference Between Data Visualisation and Data Storytelling?

    What’s the difference between data visualisations and data storytelling? They’re actually closely related and work together.

  5. A Quick guide to Business-to-Business marketing

    Quick Guide to B2B Marketing Segmentation

    In this quick guide to B2B marketing segmentation, you’ll learn what it is, why it matters, and how to get the most out of it.

  6. Enlighten Designs CEO Damon Kelly

    The Future of Tech: An insight from the CEO

    Read all about 'The Future of Tech' from the perspective on Enlighten Designs CEO, Damon Kelly, as he dives into what's driving change and his predictions for the industry over the next decade.

  7. How to plan a successful marketing campaign

    How to Plan Your Personalisation Journey

    A personalisation journey is about receiving highly relevant content every step of the journey – learn how to plan one for your customers.

  8. Man on phone and laptop using marketing personalisation

    Personalisation Is as Easy as PIE

    Personalisation doesn’t have to be difficult – the three principles of potential, importance, and ease make it simple and effective.

  9. ARQ and Enlighten Designs announce partnership

    Enlighten Designs joins forces with Australia's leading digital provider, ARQ Group

    It’s official! 2020 Microsoft Country Partner of Year winner Enlighten Designs and Australia’s multi-award winning ARQ Group have signed on the dotted line, joining forces to expand Trans-Tasman reach for both companies.

  10. a person holding a tablet

    Personalisation vs. Context Marketing: What's the Difference?

    Learn more about how personalisation and context marketing are different and similar, and why you need both to reach customers.

  11. Context Marketing is effective when done right.

    8 examples of context marketing done right

    These eight examples of successful context marketing show you how to deliver the right message at the right time to the right customer.

  12. Building your context marketing strategy with Enlighten

    How to Build Your Context Marketing Strategy

    Learn about how to create an effective context marketing strategy, from the first steps to full implementation.

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