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The Tech Frontier

Exploring Innovations and Ideas

  1. Enlighten Designs named as Reseller News Innovation Awards 2021 Finalists

    Congratulations go to Enlighten Designs on becoming a finalist for 2021 Reseller News Innovation Awards in the categories of Tech Innovation and NZ-Wide Innovation.

  2. 5 Ways to Secure Your Content Management System

    There are five steps to secure your content management system, including choosing the right solution to manage your content.

  3. 8 Reasons UX is Foundational to Successful Digital Marketing

    There are eight reasons UX is foundational to successful digital marketing campaigns – without good UX, customers will ignore brands.

  4. Do and don'ts of Cloud Data Architecture

    Power Apps as a Launchpad for Continual Improvement

    Enlighten Designs partnered with Microsoft to create a new breed of citizen developers at Auckland Airport.

  5. Enlighten Designs named finalist in New Zealand International Business Awards

    Hamilton-based website design and software development company, Enlighten Designs, has been shortlisted in the Best Emerging Business category for the prestigious New Zealand International Business Awards.

  6. Visualisation: The Key to No-Code Data Democracy

    No-code data visualisations are the key to data democracy – they make it easy for everyone to share insights about corporate data.

  7. Merging Design Thinking with Marketing

    For years, marketers were responsible for pushing a product out to customers, regardless of whether it met their needs. Design thinking stands in sharp contrast with that way of doing things: it’s about designing a product that meets customers’ needs. As a result, designers trained in this philosophy frequently clash with the marketing department, who still see part of their job as pushing products into the market. How can you resolve that conflict, so your marketing team doesn’t lock horns with the designers? We’ll explore what mindsets need to shift for less conflict and better products.

  8. Better Reporting with the Right Tech Tools: A Home Health Case Study

    Learn how Enlighten utilised Power BI’s data analytics to improve reporting for a home healthcare services provider in this case study

  9. Bridging the Gap with Data Journalism

    In this blog post we go in depth about Enlighten Designs’ role in Microsoft’s Data Journalism project, which leverages Power BI for data storytelling.

  10. How Your CMS Impacts Your Personalisation Choices

    The right content management system allows you to customise your site for a truly personalised user experience.

  11. Beginners Guide to AI in Marketing

    AI in marketing makes marketers more efficient and effective by allowing them to personalise content at scale.

  12. Is 2021 The Year You'll Move to the Cloud?

    2021 should be the year that you transition to a modern workplace and embrace digital transformation through the aid of cloud migration.

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