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The Tech Frontier

Exploring Innovations and Ideas

  1. A Quick guide to Business-to-Business marketing

    Quick Guide to B2B Marketing Segmentation

    In this quick guide to B2B marketing segmentation, you’ll learn what it is, why it matters, and how to get the most out of it.

  2. Enlighten Designs CEO Damon Kelly

    The Future of Tech: An insight from the CEO

    Read all about 'The Future of Tech' from the perspective on Enlighten Designs CEO, Damon Kelly, as he dives into what's driving change and his predictions for the industry over the next decade.

  3. How to plan a successful marketing campaign

    How to Plan Your Personalisation Journey

    A personalisation journey is about receiving highly relevant content every step of the journey – learn how to plan one for your customers.

  4. Personalisation is key for marketing content.

    Personalisation Is as Easy as PIE

    Personalisation doesn’t have to be difficult – the three principles of potential, importance, and ease make it simple and effective.

  5. ARQ and Enlighten Designs announce partnership

    Enlighten Designs joins forces with Australia's leading digital provider, ARQ Group

    It’s official! 2020 Microsoft Country Partner of Year winner Enlighten Designs and Australia’s multi-award winning ARQ Group have signed on the dotted line, joining forces to expand Trans-Tasman reach for both companies.

  6. Personalisation vs. Context Marketing: What's the Difference?

    Learn more about how personalisation and context marketing are different and similar, and why you need both to reach customers.

  7. Context Marketing is effective when done right.

    8 examples of context marketing done right

    These eight examples of successful context marketing show you how to deliver the right message at the right time to the right customer.

  8. Enlighten Designs wins NZ partner of the year from Microsoft for 2020

    Enlighten Designs Wins 2020 Microsoft Country Partner of the Year for New Zealand

    Enlighten Designs takes home the 2020 Microsoft Country Partner of the Year award for New Zealand.

  9. Building your context marketing strategy with Enlighten

    How to Build Your Context Marketing Strategy

    Learn about how to create an effective context marketing strategy, from the first steps to full implementation.

  10. Context Marketing: What It Is and Why It Matters

    Learn about what context marketing is, why it matters, and how it can improve the customer experience and CX management.

  11. Good customer experience builds deeper connections and understanding with customers.

    The Dynamic Duo of CX

    Hyper-personalisation and contextualisation are the dynamic duo of both customer experience as well as CX management.

  12. 8 Ways AI Is Used to Enhance Customer Experience Today

    AI can boost customer experience and CX management in eight ways. Read on to learn how it automates vital functions.

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