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The Tech Frontier

Exploring Innovations and Ideas

  1. 8 Reasons UX is Foundational to Successful Digital Marketing

    There are eight reasons UX is foundational to successful digital marketing campaigns – without good UX, customers will ignore brands.

  2. Merging Design Thinking with Marketing

    For years, marketers were responsible for pushing a product out to customers, regardless of whether it met their needs. Design thinking stands in sharp contrast with that way of doing things: it’s about designing a product that meets customers’ needs. As a result, designers trained in this philosophy frequently clash with the marketing department, who still see part of their job as pushing products into the market. How can you resolve that conflict, so your marketing team doesn’t lock horns with the designers? We’ll explore what mindsets need to shift for less conflict and better products.

  3. Beginners Guide to AI in Marketing

    AI in marketing makes marketers more efficient and effective by allowing them to personalise content at scale.

  4. Build Better Relationships with Marketing Automation Tools

    Marketing automation tools help you deliver personalised content to customers at scale, which builds long-lasting relationships.

  5. Customer Journey Tip: Be Channel-agnostic to Engage Anywhere

    Customers want channel-agnostic customer journeys - learn what they are and how to deliver them effectively and efficiently.

  6. Can You Clearly See Your Customer's Journey?

    Discover how you can build a strong customer journey to help support your marketing strategy.

  7. A Quick guide to Business-to-Business marketing

    Quick Guide to B2B Marketing Segmentation

    In this quick guide to B2B marketing segmentation, you’ll learn what it is, why it matters, and how to get the most out of it.

  8. How to plan a successful marketing campaign

    How to Plan Your Personalisation Journey

    A personalisation journey is about receiving highly relevant content every step of the journey – learn how to plan one for your customers.

  9. Personalisation is key for marketing content.

    Personalisation Is as Easy as PIE

    Personalisation doesn’t have to be difficult – the three principles of potential, importance, and ease make it simple and effective.

  10. Personalisation vs. Context Marketing: What's the Difference?

    Learn more about how personalisation and context marketing are different and similar, and why you need both to reach customers.

  11. Context Marketing is effective when done right.

    8 examples of context marketing done right

    These eight examples of successful context marketing show you how to deliver the right message at the right time to the right customer.

  12. Building your context marketing strategy with Enlighten

    How to Build Your Context Marketing Strategy

    Learn about how to create an effective context marketing strategy, from the first steps to full implementation.

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