The modern marketing organisation is a combination of art and science – specifically, agency employees with creative backgrounds, who are using cutting-edge technologies to personalise messages and tell compelling stories. The traditional marketing organisation has evolved. What does this mean for marketers today?
What tasks within a modern data estate can be automated? What other advantages can automation deliver? How can Microsoft Azure help you automate your modern data estate?
You’re probably familiar with the saying ‘failing to plan is planning to fail.’ This is definitely applicable to modernising your data warehouse. For this project to be successful, you need a carefully planned strategy.
How can a modern data warehouse benefit your business? Here are some business cases for a modern data warehouse, along with information about the role Microsoft Azure plays.
What does the future of digital marketing hold? That was the question asked at Enlighten Design’s recent breakfast for CMOs. Representatives from Enlighten and Microsoft New Zealand shared their thoughts about how the marketing landscape is changing and what CMOs can do to keep a competitive edge.
Since the dawn of time, one thing has remained the same: the human brain is hardwired for stories. It’s how we communicate information. Think of the last conversation you had with someone, and focus on what that person shared with you and you with them. That’s right, you each had stories to share.
Enlighten Designs announced winners of the 2019 Microsoft NZ Partner Cloud for Good Award for Ground-Breaking Environmental Project
Since the day it was founded, Enlighten Designs’ mission has been to deliver exceptional client value. Our clients find value in delivering digitally transformative experiences to their customers that are personalised, scalable, and intelligent. How do we do it?
The past decade alone marks an enormous evolution in marketing. That evolution is due, in large part, to technological developments. A significant development that continues to mature is artificial intelligence (AI).
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