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The Tech Frontier

Exploring Innovations and Ideas

  1. a woman pointing at a whiteboard

    Context Marketing: What It Is and Why It Matters

    Learn about what context marketing is, why it matters, and how it can improve the customer experience and CX management.

  2. Good customer experience builds deeper connections and understanding with customers.

    The Dynamic Duo of CX

    Hyper-personalisation and contextualisation are the dynamic duo of both customer experience as well as CX management.

  3. a person holding a phone

    8 Ways AI Is Used to Enhance Customer Experience Today

    AI can boost customer experience and CX management in eight ways. Read on to learn how it automates vital functions.

  4. a group of people using marketing technology

    How You Can Use Modern Marketing Technology For the Better

    Modern marketing technology is a set of tools that will keep every marketer on their toes, and at the same time, change the way they communicate with customers for the better.

  5. marketing team

    How to Get Ahead in Digital Marketing Transformation

    Modern marketing is shifting fast. Explore five tough truths and practical fixes, from data and content to AI and alignment, to build a customer-centric engine.

  6. people providing great customer experience

    The Secret to a Better CX Management Strategy

    What does your customer experience look like? Do your customers find it easy to do business with you, or are they frustrated with the way you do things? If the answer is the latter, what can you do about it?

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Our ongoing collaboration with Microsoft brings you the best in innovation and technology.

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