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The Tech Frontier

Exploring Innovations and Ideas

  1. Context Marketing: What It Is and Why It Matters

    Learn about what context marketing is, why it matters, and how it can improve the customer experience and CX management.

  2. Good customer experience builds deeper connections and understanding with customers.

    The Dynamic Duo of CX

    Hyper-personalisation and contextualisation are the dynamic duo of both customer experience as well as CX management.

  3. 8 Ways AI Is Used to Enhance Customer Experience Today

    AI can boost customer experience and CX management in eight ways. Read on to learn how it automates vital functions.

  4. What marketing technology tools can help your business?

    Which Martech Tools Best Support Customer Experience Strategies

    Every interaction you have with your customers is part of their customer experience (also known as CX). Since that's the case, shouldn’t you put a CX strategy in place that makes those interactions seamless, intuitive, and altogether positive?

  5. 5 Ways Martech Shapes Your Marketing Department Today

    To say that martech is playing an ever-growing role in the modern marketing department would be untrue. Rather, martech is remaking the marketing department completely. Now, the modern marketing department can drive customer experience for better business results.

  6. Art and Science: A Look at the Modern Marketing Organisation

    The modern marketing organisation is a combination of art and science – specifically, agency employees with creative backgrounds, who are using cutting-edge technologies to personalise messages and tell compelling stories. The traditional marketing organisation has evolved. What does this mean for marketers today?

  7. Five Tough Truths to Making Modern Experience-led Marketing Work

    Enlighten were proud to attend Sitecore’s SUGCON and Experience Day events in Sydney recently. While there, we were lucky enough to listen to Sitecore’s global Chief Marketing Officer Paige O’Neill keynote speech around the realities of building a digitally and data fuelled customer experience.

  8. Top 3 Benefits of Sitecore and Microsoft Dynamics Integration

    Sitecore, an end-to-end content and commerce platform for marketing, has won praise from industry experts and customers for its versatility, its ability to collect real-time audience data, and its smart personalisation capability. Yet, Sitecore can get even better. How is that possible?  A Sitecore/Microsoft Dynamics integration boosts the capabilities of Sitecore and Microsoft Dynamics by maximising your data, helping you to understand your customers better and improve your marketing efforts.

  9. How to Stay Ahead of the Digital Marketing Transformation Curve

    Today’s marketing landscape is almost unrecognisable from that of two decades ago; there are so many more options. Now that the proverbial genie has been let out of the bottle, how is a marketing professional ever to keep up with it?

  10. Enlighten Designs announced as Microsoft New Zealand Partner Awards 2018 Finalist

    Enlighten Designs has been named a finalist in the 2018 Microsoft New Zealand Partner Awards for Transforming Products.The company was recognised among a national field of innovative Microsoft partners that are addressing their customers’ needs and digital transformations through Microsoft technology.

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